Jump to full article: Federal Trade Commission (FTC), 2008-07-08
Intro: The Federal Trade Commission has proposed rescinding guidance issued in 1966 that generally permits statements concerning tar and nicotine yields if they are based on the Cambridge Filter Method, which is sometimes referred to as "the FTC Method." If the guidance is withdrawn, advertisers should no longer use terms suggesting the FTC's endorsement or approval of any specific test method. . . .
Today, however, the scientific consensus is that machine-based measurements of tar and nicotine yields based on the Cambridge Filter Method do not provide meaningful information on the amounts of tar and nicotine smokers receive from cigarettes or on the relative amounts of tar and nicotine they are likely to receive from smoking different brands of cigarettes. The primary reason for this is smoker compensation . . .
The proposal can be found on the FTC's Web site as a link to this press release. It will be published soon in the Federal Register, and the comment period will end 30 days thereafter. Interested parties are invited to submit comments. . . .
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