Tobacco.org

Study: Tobacco companies use menthol to hook smokers 

Tobacco companies have manipulated menthol levels to attract young cigarette smokers and keep older ones, researchers at the Harvard School of Public Health reported Wednesday.

Their finding, with which industry spokesmen disagree, is based on a review of more than 500 internal tobacco-industry documents dated from 1985 through 2007.

The documents showed, according to the researchers, that tobacco companies studied how controlling levels of menthol could increase brand sales. They concluded that new and young smokers liked mild menthol that masked the harshness of tobacco smoke. Veteran smokers, the companies are said to have concluded, favored stronger doses of menthol for its cooling effects on their throats. . . .

The bottom line: While overall U.S. cigarette sales declined 22 percent from 2000 through 2005, menthol sales remained stable.

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