Jump to full article: Burlington (VT) Free Press, 2008-08-06
Author: Sam Hemingway * Free Press Staff Writer
Intro: The fight this time: whether R.J. Reynolds Co. can back up marketing claims about its Eclipse cigarette, which it says is safer than the average smoke and "may produce less risk of cancer."
The case, unfolding at Chittenden Superior Court in Burlington, pits the Vermont Attorney General's Office against the tobacco giant. The Vermont litigation is being watched and supported by 36 states.
No financial damages are being sought. Instead, Vermont is alleging the claims about Eclipse are not supported by scientific evidence and is asking for an injunction to put a stop to the advertising campaign.
According to R.J Reynolds, the Eclipse advertising claims are true and Vermont is out of line for trying to use its consumer fraud act to take on a battle that ought to be addressed under the Federal Cigarette Labeling and Advertising Act.
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Quotes from this article:
The best choice for smokers who worry about their health is to quit. Eclipse is the next best choice.
RJR's Eclipse claims are under attack by VT's AG.
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