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Alicia Keys Sets Example for Entertainment Industry By Withdrawing Tobacco Sponsorship of Indonesia Concert  

Statement of Matthew L. Myers, President, Campaign for Tobacco-Free Kids
Jump to full article: Campaign for Tobacco-Free Kids, 2008-07-28

Intro:

U.S. singing star Alicia Keys has set a positive example that should be followed by musicians and entertainers worldwide by demanding the withdrawal of tobacco industry sponsorship of her July 31 concert in Jakarta, Indonesia. We applaud Ms. Keys for taking quick action to disassociate herself from the tobacco industry and to prevent her name, image and talent from continuing to be used to market cigarettes to children. It is critical that the tobacco company involved, Philip Morris International/Sampoerna, and concert promoters immediately end the sponsorship and all tobacco-related marketing and branding associated with the concert.

We call on all involved in the music and entertainment industry, including performers and promoters, to follow Alicia Keys' example and adopt policies of rejecting all tobacco sponsorship and other tobacco promotions. We also call on tobacco companies to immediately cease all such sponsorships and promotions. . . .

In the Philippines, those seeking tickets to an August 30 reunion concert of the famous Filipino band Eraserheads are being directed to www.marlboro.ph, a web site run by Philip Morris International's Philippines subsidiary. The Eraserheads have been called the "Beatles of the Philippines" and the reunion concert has generated enormous online buzz that often mentions the Marlboro web site, generating positive publicity for the world's best-selling cigarette brand. Philippines authorities should investigate whether marketing for this concert violates a national law that, as of July 1, 2008, bans tobacco sponsorships and all forms of tobacco advertising in mass media, including the Internet.

These concert sponsorships and promotions indicate that Philip Morris International continues to engage in cigarette marketing that attracts children, especially in developing countries where the company may think it can escape public scrutiny.

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