Jump to full article: ABS-CBN Broadcasting Corporation (ph), 2008-08-14
Author: ANGELO GUTIERREZ abs-cbnNEWS.com
Intro: Philip Morris Philippines (PMI) is using "devious advertising tactics" to promote the Marlboro brand in the guise of organizing a reunion concert of Pinoy rock band legend Eraserheads, a tobacco control advocate group said Wednesday.
"Like millions of Filipinos, we want to watch the reunion concert. But when we look for ways to get the tickets, we are redirected to Marlboro.ph. This is clearly tantamount to advertising," said Dr. Maricar Limpin, executive director of the Framework Convention on Tobacco Control Alliance Philippines (FCAP).
The website www.marlboro.ph or ‘The Red List" was put up by Philip Morris only this year especially for the Eraserheads concert.
Fans who want to avail of tickets to the concert need to register on the website by providing PMI personal information including names, home address, email address, mobile phone and home phone numbers.
Limpin said the adults-only registration site will eventually be used by the tobacco company to promote its products through the Internet.
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