Jump to full article: Independent Newspapers Ltd. / STUFF (nz), 2008-08-16
Intro: A government-funded trust says early results from its latest initiative give it hope it will finally break the cycle of Maori smoking.
The Quit Group, set up to help New Zealanders quit smoking, is particularly focused on reducing the number of Maori smokers and launched a text based campaign in June in which smokers received personalised messages to help them quit.
Despite a number of previous Quit Group campaigns, Maori still have the highest smoking prevalence rate in the country.
Auckland Tobacco Control Research Centre director Marewa Glover thinks the new text option will appeal to young urban Maori.
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