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· Health/Science
· Teen Smoking/Youth
· Movies
· Media/Publishing
· Advertising/Promos
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· Truth
· Legacy
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Statement From Dr. Cheryl Healton, President and CEO of the American Legacy Foundation(R)
Jump to full article: PR Newswire, 2008-08-21
Author: SOURCE American Legacy Foundation
Intro: A comprehensive report
released today from the National Cancer Institute - the leading federal
agency on cancer research - provides the government's strongest conclusion
to date on the media's powerful and causal effect on tobacco use. The
report, Monograph 19 - The Role of the Media in Promoting and Reducing
Tobacco Use, concluded what we in public health have known for many years:
depictions of smoking in movies and tobacco marketing promote youth
smoking. These facts are nonetheless illuminating because they are now
recognized for the first time as fact by our federal government.
The report provides the ammunition to tobacco control advocates around
the world who are fighting to keep movies smoke-free. . . .
The report also lends further credibility to existing media campaigns
that have been proven to curb youth smoking, such as the foundation's
award-winning truth(R) campaign. . . .
Obviously, in a rapidly changing digital landscape, understanding the
role of media in reducing or promoting tobacco use is critically important
as we continue working to fight the tobacco epidemic. With limited
resources, the truth(R) campaign is reaching teens from big cities to rural
towns in ways we didn't imagine 10 years ago. Youth get a dose of truth(R)
on social networking sites like MySpace and Facebook, on the road at
popular teen concerts throughout the summer and through ads on television
and in theaters prior to movies.
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