Jump to full article: Chicago Tribune, 2008-08-21
Author: Martin L. Orlowsky / Chairman, president and Chief executive officer / Lorillard
Intro: Your story "Blacks seen as targets of menthol; Exemption for additive troubles many critics" (Page 1, Aug. 13) mischaracterizes the facts regarding the marketing of menthol cigarettes. It is but one more example of a coordinated effort by paternalistic moralists through the media who neither know the facts or the science about menthol in cigarettes nor care to learn them.
This campaign is seeking to take away a smoker's choice to smoke menthol cigarettes, or to smoke at all. It is a blatant effort to impose a politically correct agenda on the American public with the unfortunate assistance of the media. . . .
The truth is that Lorillard markets its Newport brand cigarettes to adult smokers of all ethnicities. The truth is that our marketing is not disproportionately directed to African-Americans. The truth is that we do not target underage smokers. The truth is that there are twice as many Caucasian menthol cigarette smokers as there are African-American menthol cigarette smokers. I challenge those who want to prove otherwise to come forward with evidence to support their charges. . . . .
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