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Kickoff at Opening Game of the NFL with Halftime show featuring Steve Tisch, Jeff Zucker, and Stand Up To Cancer Jump to full article: CBS MarketWatch, 2008-09-09 Author: SOURCE Health Monitor Network
Intro: The New York Giants are getting into the publishing business, "with a cause," to motivate men and their families to see their doctors and be proactive about their health. . . .
Stand Up To Cancer with Steve Tisch
The New York Giants and Health Monitor Network incorporated "Cancer" as a theme and special section in the new publication. The two groups also partnered with Stand Up To Cancer, (SU2C) a new initiative that aims to rally the public around the goal of putting an end to cancer.
So many people are affected by cancer in some way, including New York Giants co-owner Steve Tisch. On Nov. 15, 2005, Steve's father and former Giants co-owner Preston R. Tisch lost his battle with brain cancer -- a personal connection that has increased Mr. Tisch's desire to support SU2C.
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